We aim to increase the contribution of non-oil and gas sectors by initiating and developing economically sustainable projects to meet the needs of the public and enrich life in Oman.
ASAAS’ business strategies challenge the status quo by adopting a holistic approach to deliver sustainable economic returns, impactful social value and attractive investment returns through the integrated development of core sector supply chains. Over the next 5-10 years, the company’s collaboration with public and private players in tourism, logistics, retail, transportation, healthcare and education will see the formation of a project portfolio with a target valuation of OMR 1bn.
Undertakings include an extensive range of project-based possibilities, ranging from hotels and mixed-use developments with residential and commercial components to leisure-based attractions. ASAAS’ investments, co-investments, funding and asset management will however remain focused on opportunities that connect people with the national agenda of economic diversification. One of ASAAS’ anchor projects is Oman’s first budget airline, which is anticipated to advance the nation’s tourism and aviation sectors.
Sulaiman Al Kindi
Chief Executive Officer
Vision, Mission, Values
ASAAS’ vision is to be a leading developer committed to generating sustainable returns while enriching people’s quality of life. In its mission to initiate and deliver businesses that generate a sustainable return and contribute to the national strategy for economic diversification, ASAAS operates under a number of core brand values:
Empathy
Empathy reinforces our value of understanding the needs and wants of different stakeholders and accordingly, delivering projects and investment opportunities that are vital for the growth of Oman economy.
Ingenuity
ASAAS’ key competency is built upon its ability to identify investment opportunities, as well as its commitment to meet public demand with intelligent solutions that counter existing challenges, and its pursuit of original ideas defined by resourcefulness, efficiency and pragmatism.
Initiative
Building an entrepreneurial mindset, taking measured risks, increasing shareholders’ wealth, and exploring new business initiatives that contribute to the growth of Oman as a nation are what define ASAAS’ approach to business.
Commitment
ASAAS’ success is simply based on delivery and execution. Delivering more than promised is an entrenched working culture that serves the company as a strong driver of achievement.
Collaboration
ASAAS’ business model evolves around the collaboration of the public and private sectors’ efforts to best achieve the company’s goals. The key partnership also lies between ASAAS’ employees and partners.
Achievements
15.07.2014
ASAAS
29.02.2016
Salam Air
Oman’s first budget airline
13.03.2016
Al Khuwair Hotel and Public Park
Hilton Garden Inn Muscat
25.05.2016
Kayan
Construction Management Company
22.12.2016
National Entertainment & Leisure Destination
Hospitality, water and theme parks, retail, dining and entertainment
09.05.2017
Oman Air Crew Reporting Facility
Muscat International Airport
25.07.2022
A’RAYA COMPLEX
Retail Area, Academy, Hotel
Board of Directors
Ahmed Salim Al Busaidi
Chairman
Brigadier Jamal Saeed Al Taie
Board Member
Khalid Awadh Al Balushi
Board Member
Eng. Faisal Ali Al Hanai
Deputy Chairman
Dr. Mahir Khamis Al Zadjali
Board Member
Nabil Hamad Al Mahrouqi
Board Member
Munther Mudrik Al Mousawi
Board Member
