We aim to increase the contribution of non-oil and gas sectors by initiating and developing economically sustainable projects to meet the needs of the public and enrich life in Oman.

ASAAS’ business strategies challenge the status quo by adopting a holistic approach to deliver sustainable economic returns, impactful social value and attractive investment returns through the integrated development of core sector supply chains. Over the next 5-10 years, the company’s collaboration with public and private players in tourism, logistics, retail, transportation, healthcare and education will see the formation of a project portfolio with a target valuation of OMR 1bn.

Undertakings include an extensive range of project-based possibilities, ranging from hotels and mixed-use developments with residential and commercial components to leisure-based attractions. ASAAS’ investments, co-investments, funding and asset management will however remain focused on opportunities that connect people with the national agenda of economic diversification. One of ASAAS’ anchor projects is Oman’s first budget airline, which is anticipated to advance the nation’s tourism and aviation sectors.


Chief Executive Officer

Vision, Mission, Values

ASAAS’ vision is to be a leading developer committed to generating sustainable returns while enriching people’s quality of life. In its mission to initiate and deliver businesses that generate a sustainable return and contribute to the national strategy for economic diversification, ASAAS operates under a number of core brand values:


Empathy reinforces our value of understanding the needs and wants of different stakeholders and accordingly, delivering projects and investment opportunities that are vital for the growth of Oman economy.


ASAAS’ key competency is built upon its ability to identify investment opportunities, as well as its commitment to meet public demand with intelligent solutions that counter existing challenges, and its pursuit of original ideas defined by resourcefulness, efficiency and pragmatism.


Building an entrepreneurial mindset, taking measured risks, increasing shareholders’ wealth, and exploring new business initiatives that contribute to the growth of Oman as a nation are what define ASAAS’ approach to business.


ASAAS’ success is simply based on delivery and execution. Delivering more than promised is an entrenched working culture that serves the company as a strong driver of achievement.


ASAAS’ business model evolves around the collaboration of the public and private sectors’ efforts to best achieve the company’s goals. The key partnership also lies between ASAAS’ employees and partners.





Salam Air

Oman’s first budget airline

Al Khuwair Hotel and Public Park

Hilton Garden Inn Muscat


Construction Management Company

National Entertainment & Leisure Destination

Hospitality, water and theme parks, retail, dining and entertainment

Oman Air Crew Reporting Facility

Muscat International Airport


Retail Area, Academy, Hotel


Oman Tourism Development Company (OMRAN)

Civil Service Pension Fund

Muscat Municipality

The Sultan Special Force Pension Fund

Ministry of Defense Pension Fund

Public Authority of Social Insurance

Royal Oman Police Pension Fund

Oman National Investment and Development Company

Internal Security Service Pension Fund

The Royal Office Pension Fund

Board of Directors

Ahmed Salim Al Busaidi


Eng. Faisal Ali Al Hanai

Deputy Chairman

Khalid Awadh Al Balushi

Board Member

Abdullah Humaid Al Mamari

Board Member

Nabil Hamad Al Mahrouqi

Board Member

Mohammed Khamis Al Ghufaili

Board Member

Dr. Mahir Al Zadjali

Board Member