We aim to increase the contribution of non-oil and gas sectors by initiating and developing economically sustainable projects to meet the needs of the public and enrich life in Oman.
ASAAS’ business strategies challenge the status quo by adopting a holistic approach to deliver sustainable economic returns, impactful social value and attractive investment returns through the integrated development of core sector supply chains. Over the next 5-10 years, the company’s collaboration with public and private players in tourism, logistics, retail, transportation, healthcare and education will see the formation of a project portfolio with a target valuation of OMR 1bn.
Undertakings include an extensive range of project-based possibilities, ranging from hotels and mixed-use developments with residential and commercial components to leisure-based attractions. ASAAS’ investments, co-investments, funding and asset management will however remain focused on opportunities that connect people with the national agenda of economic diversification. One of ASAAS’ anchor projects is Oman’s first budget airline, which is anticipated to advance the nation’s tourism and aviation sectors.
Ahmed Mohammed Al Humaidi
Chief Executive Officer
Vision, Mission, Values
ASAAS’ vision is to enrich life in Oman with a strong commitment to generating sustainable economic returns. In its mission to initiate, collaborate and deliver businesses that improve the wellbeing of society, as well as driving shareholder value and contributing to the national agenda for economic diversification, ASAAS operates under a number of core brand values:
Empathy reinforces our value of understanding the needs and wants of different stakeholders and accordingly, delivering projects and investment opportunities that are vital for the growth of Oman economy.
ASAAS’ key competency is built upon its ability to identify investment opportunities, as well as its commitment to meet public demand with intelligent solutions that counter existing challenges, and its pursuit of original ideas defined by resourcefulness, efficiency and pragmatism.
Building an entrepreneurial mindset, taking measured risks, increasing shareholders’ wealth, and exploring new business initiatives that contribute to the growth of Oman as a nation are what define ASAAS’ approach to business.
ASAAS’ success is simply based on delivery and execution. Delivering more than promised is an entrenched working culture that serves the company as a strong driver of achievement.
ASAAS’ business model evolves around the collaboration of the public and private sectors’ efforts to best achieve the company’s goals. The key partnership also lies between ASAAS’ employees and partners.
Oman’s first budget airline
Al Khuwair Hotel and Public Park
Hilton Garden Inn Muscat
Construction Management Company
National Entertainment & Leisure Destination
Hospitality, water and theme parks, retail, dining and entertainment
Oman Air Crew Reporting Facility
Muscat International Airport
Board of Directors
Ahmed Salim Al Busaidi
Eng. Faisal Ali Al Hanai
Usama Said Al Sibani
Khalid Awadh Al Balushi
Abdullah Humaid Al Mamari
Nabil Hamad Al Mahrouqi
Mohammed Khamis Al Ghufaili