Muscat, June 1st 2016

Muscat National Development & Investment Company, ASAAS hosted a high-level knowledge sharing session on scenario planning for optimum future competitiveness in a fast changing global environment as part of its corporate social responsibility commitment. Attended by 150 high-ranking government officials and business leaders, the future-focussed meeting was led by respected author and former member of the Executive Board of the World Economic Forum Woody Wade, a Harvard educated expert on analysing and assessing business, economic and social trends.

“To optimise Oman’s future prosperity and facilitate its social progress, ASAAS places a high priority on the creation of opportunity through private and public sector collaboration. In this regard, it was our pleasure to develop and host this thought-provoking scenario planning session for key players in sectors of vital importance to the continued progress of Oman’s national economy and social growth,” commented ASAAS CEO Engineer Khalid Al Yahmadi.


The CEO went on to explain that the scenario planning process is used by an increasing number of businesses and government organisations around the world to help envisage how the future business and economic landscape may develop, adding: “While we cannot predict the future we can explore its possibilities. By using this process, indeed this valuable leadership tool, to visualise alternative future commercial and social environments, we can identify opportunities and challenges, variables and dynamics, and prepare accordingly. Spurring intense and fruitful debate and deliberations, the energy-packed session clearly inspired the audience with its fascinating insights. I am confident its impacts will be seen in significant innovations in the approach to strategic planning of all the participants.”


A corporate enabler, ASAAS has been strategically positioned to contribute to the diversification of the Sultanate’s economic resources by initiating, collaborating and delivering business opportunities with a vision to ‘upgrade the quality of life’. Over the next five to ten years the company aims to develop a diverse portfolio of projects worth approximately OMR1 billion, which will contribute to the country’s economic diversification strategy and connect the people to the national agenda.


Muscat National Development and Investment Company (ASAAS) was founded in 2014 through the concerted efforts of 10 key government entities. The company aims to increase the economic contributions of the non-oil and gas sectors by identifying new opportunities and intelligent solutions that meet public needs and enrich the quality of life of people in Oman.

ASAAS’ business strategies challenge the status quo by adopting a holistic approach to deliver sustainable economic returns and impactful social value through the integrated development of core sector supply chains. Over the next five to ten years, the company will be collaborating with public and private players in the areas of tourism, logistics, retail, transportation, healthcare and education to develop a diverse portfolio of projects valued at approximately OMR 1 Billion.

These will include hotels, Mixed-Use developments with residential and commercial components as well as theme parks to name but a few; all of which will contribute to the country’s diversification strategy and connect people to the national agenda. One of ASAAS’ anchor projects is Oman’s first budget airline, which is anticipated to advance the country’s tourism and aviation sectors.