Muscat, June 1st 2016
Muscat National Development & Investment Company, ASAAS hosted a high-level knowledge sharing session on scenario planning for optimum future competitiveness in a fast changing global environment as part of its corporate social responsibility commitment. Attended by 150 high-ranking government officials and business leaders, the future-focussed meeting was led by respected author and former member of the Executive Board of the World Economic Forum Woody Wade, a Harvard educated expert on analysing and assessing business, economic and social trends.
“To optimise Oman’s future prosperity and facilitate its social progress, ASAAS places a high priority on the creation of opportunity through private and public sector collaboration. In this regard, it was our pleasure to develop and host this thought-provoking scenario planning session for key players in sectors of vital importance to the continued progress of Oman’s national economy and social growth,” commented ASAAS CEO Engineer Khalid Al Yahmadi.
The CEO went on to explain that the scenario planning process is used by an increasing number of businesses and government organisations around the world to help envisage how the future business and economic landscape may develop, adding: “While we cannot predict the future we can explore its possibilities. By using this process, indeed this valuable leadership tool, to visualise alternative future commercial and social environments, we can identify opportunities and challenges, variables and dynamics, and prepare accordingly. Spurring intense and fruitful debate and deliberations, the energy-packed session clearly inspired the audience with its fascinating insights. I am confident its impacts will be seen in significant innovations in the approach to strategic planning of all the participants.”
A corporate enabler, ASAAS has been strategically positioned to contribute to the diversification of the Sultanate’s economic resources by initiating, collaborating and delivering business opportunities with a vision to ‘upgrade the quality of life’. Over the next five to ten years the company aims to develop a diverse portfolio of projects worth approximately OMR1 billion, which will contribute to the country’s economic diversification strategy and connect the people to the national agenda.